|
General BartenderGirl Trademark Guidelines
The name BartenderGirl is synonymous with high-quality Bartending and catering
Services, and bartender products. BartenderGirl trademarks are extremely
valuable because they represent the standards of excellence and consistent
quality associated with BartenderGirl. This page contains detailed information
about how to reference BartenderGirl trademarks in different scenarios.
Referencing BartenderGirl Trademarks in Text
Proper use of BartenderGirl trademarks is important. You may use BartenderGirl
trademarks or product names to refer to BartenderGirl products and services
provided you follow these guidelines. Your use must not mislead consumers as to
any BartenderGirl sponsorship, affiliation, or endorsement of your company, or
your products or services.
Properly Identify BartenderGirl Brand Products
When referencing BartenderGirl services and products, apply the appropriate
trademark symbols in accordance with the list of current BartenderGirl
trademarks.
BartenderGirl Trademarks List
Here are some examples of BartenderGirl brands and
their descriptors.
BartenderGirl® services.
Set BartenderGirl Trademarks Apart From Other Words or Nouns They Modify
The common way to do this is to capitalize the product name and use the
appropriate trademark symbol and appropriate descriptor. You may also underline,
italicize, or bold the name. Examples:
Correct: BartenderGirl® services are great...
Incorrect: BartenderGirl services are great...
Use Trademark Notices
Include an attribution of BartenderGirl's ownership of the trademark(s) within
the credit notice section of your documentation or advertisement.
The format to
follow is:
"BartenderGirl, is a registered trademark or trademarks of BartenderGirl
Corporation in the United States and/or other countries."
Do Not Shorten, Abbreviate, or Create Acronyms out of BartenderGirl Trademarks
Correct: I work for BartenderGirl®
Incorrect: I work for BartenderGirl
Do Not Use Inappropriate Descriptors
BartenderGirl trademarks identify specific products and services. Do not refer
to services, with BartenderGirl products incorrectly.
Do Not Use BartenderGirl Trademarks in the Possessive or Plural Form
BartenderGirl trademarks should never be used in the possessive or plural form,
but should be introduced as a proper adjective followed by an appropriate
descriptor.
Correct: This event was sponsored by BartenderGirl®
Incorrect: This event was sponsored by BartenderGirl
Additional Guidelines for Advertising Collateral, Marketing, and Product
Packaging
Do not use product, service, or company names that could be confused with any
BartenderGirl trademark.
Do not mimic or copy BartenderGirl's product packaging, advertising or trade
dress.
Do not use BartenderGirl trademarks more prominently than your product or
service name. You should maintain a visual distinction between your company and
product name and any BartenderGirl trademark.
Do not use the BartenderGirl Corporate logo, or any other BartenderGirl logos,
symbols, or icons on or in connection with products, packaging, manuals,
promotional/advertising materials, or Web site for any purpose except pursuant
to an express written trademark license from BartenderGirl.
The BartenderGirl Corporate Logo may only be used in limited situations to refer
to BartenderGirl Corp.
Do not use any BartenderGirl trademark in the title of your Web site or as a
second-level domain name. You may not use any BartenderGirl logo without a
license or written specifications from BartenderGirl.
Publications, Seminars, and Conferences
You may reference BartenderGirl product, service, and technology names on the
cover of magazines and periodicals, and in the title of seminars and conferences
provided you comply with the guidelines herein and the following specifications:
The publication, seminar, or conference should relate to the specific
BartenderGirl product, service, or technology referenced.
Your name and logo should appear more prominently than the BartenderGirl word
mark on all printed materials related to the magazine, periodical, seminar, or
conference.
A disclaimer of sponsorship, affiliation, or endorsement by BartenderGirl,
similar to the example below, should be included on the publication and all
related printed materials:
"(Title) is an independent (publication) and is not affiliated with, nor has it
been authorized, sponsored, or otherwise approved by BartenderGirl Corporation."
You should include a trademark attribution per the notice format provided in the
Use Trademark Notices section of this page.
Do not use a BartenderGirl trademark as the leading word (or most prominent
element) in your magazine, periodical, seminar, or conference title.
Do not use the BartenderGirl Corporate logo, Windows logo, or any other
BartenderGirl logo on or in the publication, or on any materials related to the
publication, seminar, or conference. Special circumstances may merit a license
from BartenderGirl.
Do not use a BartenderGirl trademark in any manner that suggests BartenderGirl's
affiliation, sponsorship, or certification of the magazine, periodical, seminar,
or conference.
Company, Product, Service, and Domain Names
Do not use or register any BartenderGirl trademark, including BartenderGirl
logos, symbols, icons, or any potentially confusing variation thereof as part of
your company name, trade name, product name, service name, or domain name. Do
not place your company name, trademarks, service marks, or product names next to
(or combine them with) a BartenderGirl product name.
Endorsement or Sponsorship
Do not use any BartenderGirl trademark in any manner that expresses or implies
BartenderGirl's affiliation, sponsorship, endorsement, certification, or
approval. Do not use any BartenderGirl trademark in such a manner that it
appears BartenderGirl is legally associated with your company. You must display
your company name more prominently than any BartenderGirl trademark on all
materials.
Merchandise Items
Do not manufacture, sell, or give away merchandise items such as T-shirts, mugs,
etc. bearing any BartenderGirl trademark, including logos, except pursuant to an
express written trademark license from BartenderGirl.
Trade Dress and Advertising Elements
Do not imitate BartenderGirl's logos, logotypes, trade dress, or other elements
of BartenderGirl product packaging and Web sites in any of your materials,
including but not limited to advertising, product packaging, Web sites, and
promotional materials.
Slogans and Taglines
Do not use or imitate any BartenderGirl tagline including but not limited to
"BartenderGirl.™" The perfect choice for any occasion.

|